Premier League champions Manchester City and their new partner Sony have begun building a virtual replica of the Etihad Stadium which will be the team’s central hub in the Metaverse. Etihad Stadium is the home of Manchester City, England’s top soccer team at the moment. The team announced on Feb. 18 that it had signed a three-year agreement with Sony, which will provide virtual reality experts to use image analysis and skeletal-tracking technology from subsidiary Hawk-Eye. Manchester City is developing the metaverse's first football stadium#Crypto #Metaverse #Blockchain #Football #ManchesterCity #CryptoNews #CloutNews https://t.co/nhpUmYixkO — Clout News (@CloutNewsMedia) February 21, 2022 Manchester …

A new decentralized autonomous organization (DAO) has been formed to raise money in an effort to purchase the Denver Broncos U.S. National Football League team for around $4 billion. BuyTheBroncos DAO aims to give fans a chance to own a piece of the team no matter their level of wealth. One of the organizers of the DAO, former Cisco employee Sean O’Brien, told CNBC on Feb. 19 that: “The purpose essentially is to establish an infrastructure so that fans from all walks of life can be owners of the Denver Broncos.” If it succeeds, it would join the Green Bay …

Skill sets gained from working on trading strategies, technology, data science and a personal passion for motorcycle racing made Scott Robinson launch a sports analytics platform. With a bit of blockchain added to the mix, the founder of Apex146 found new ways to proceed in the sports analytics business. Starting as a passion project, Robinson made an internship program offered to a professor at the University of California Santa Barbara. With the help of students, he developed a framework that looks at athlete performance in Grand Prix motorcycle racing. Using techniques he acquired working in capital markets and commodity trading …

Brisbane-based crypto exchange Swyftx has penned a major three-year sponsorship deal with the Australian National Rugby League (NRL). Swyftx is registered in Australia and New Zealand and offers trading services for around 300 digital assets. The firm was founded in 2018 and the NRL deal marks another major milestone for promoting the local crypto and blockchain sector to sports fans, with the Australian Football League women’s competition already signing with Crypto.Com for $25 million over five years. The latest deal will cover NRL, Women’s NRL (NRLW), State of Origin and All-Star games. There is also an option for a fourth-year …

Following Red Bull Racing's most recent wins at Formula One (F1), the racing team scores a three-year partnership with Singapore-based crypto trading platform Bybit for $50 million per year. According to the announcement, the fee will be paid in a combination of fiat and BitDAO (BIT) tokens. The company announced that the partnership aims to broaden the F1 team's fan engagement through its capabilities as a crypto exchange. Bybit will act as an issuer of fan tokens and as a tech incubator for Red Bull Racing as part of the deal. This means that the exchange will help the team …

The 2022 Winter Olympics participants, visitors and organizers could be spending more than $300,000 in China’s digital yuan every day, according to new reports citing officials from the People’s Bank of China. The e-CNY, China’s central bank digital currency (CBDC), is being used to make 2 million yuan ($316,000) or more worth of payments each day, PBoC’s Digital Currency Research Institute director-general Mu Changchun said. The official provided the data during a webinar hosted by the Atlantic Council, Reuters reported Tuesday. “I have a rough idea that there are several, or a couple of million digital yuan of payments every …

Super Bowl commercials have always been an intrinsic part of the annual National Football League (NFL) championship and for business, a fair sign of making it in the real world. This year, however, marked a new milestone for the crypto community as FTX, eToro, Crypto.com and Coinbase debuted crypto ads in Super Bowl 2022. With rising demand in crypto — recently fueled by nonfungible tokens (NFT), meme tokens and the Metaverse — Super Bowl crypto ads stole the limelight from traditional businesses on social media platforms like Twitter. Let’s gauge into the advertisements and echo the feelings expressed by the …

Drake spends his time betting more than a million in Bitcoin (BTC) on Super Bowl matches when he's not running through the six with his woes. The award-winning rapper recently shared that he placed BTC bets worth a total of $1.26 million on the upcoming Superbowl match between the Cincinnati Bengals and the Los Angeles Rams. Through the crypto sports betting platform Stake, the rapper bet over $471,000 for the Rams to be the winner, including overtime. Drake also expressed his confidence in the Rams' wide receiver Odell Beckham Jr. The musician placed around $392,000 on Beckham having more than …

Manchester United, one of the oldest soccer clubs globally, has confirmed the partnership with blockchain firm Tezos as the official training kit and technology partner. The soccer club aims to introduce its fans to the decentralized Web3 tech amid growing focus from mainstream firms and brands. The team would make its first appearance in the new kit on Saturday against Southampton Man United’s previous sponsorship deal with AON expired last month, and Tezos will be paying 33% on top of the previous agreement at $27 million yearly. Tezos will help the soccer club gain more exposure to Web3 technologies and …

The United States national governing body for the sport of figure skating, the U.S. Figure Skating, is the latest organization in the country to enable donations in cryptocurrencies like Bitcoin (BTC). The association has partnered with the enterprise-level donation platform Engiven in order to start accepting donations and gifts in cryptocurrency, the U.S. Figure Skating announced on Tuesday. The organization initially revealed its plans to enable cryptocurrency donations in September 2021. The new donation payment option is immediately available on the U.S. Figure Skating’s website via Engiven’s platform, featuring donations in major cryptocurrencies like BTC, Ether (ETH), Dogecoin (DOGE), as …

Cryptocurrency exchange FTX.US will be giving away free Bitcoin as part of its upcoming advertising campaign at the Feb. 13 Super Bowl LVI. However, the amount of Bitcoin given away has yet to be determined because it will depend on what time the ad runs on the East Coast. For example, if the ad runs at 8:50 PM, the Bahamian-based exchange will give away 8.50 BTC ($374,000 at current prices). But if the ad is aired later in the game — at 11 PM for example — the giveaway will increase to 11 BTC (around $484,000 at the moment). The …

From NFL players accepting their salaries in cryptocurrency and Tom Brady founding his own NFT marketplace to the NFL providing Super Bowl attendees with customized NFTs, the National Football League and the blockchain community seem to have embraced each other. As Super Bowl LVI approaches this Sunday, there is one thing fans can be sure to expect: crypto ads. One marketing campaign led by Binance, the largest global exchange by trading volume, warns fans about taking these anticipated crypto commercials to heart, and uses celebrities to make its point. Last week, Binance released its first video featuring Miami Heat Forward …