Iconic former English Premier League footballer, David Beckham, has become a global brand ambassador for the DigitalBits blockchain, launching his own range of NFTs in the process. Beckham will release a series of NFTs and “other Blockchain-based digital assets” according to the brand ambassador announcement, with minting taking place on the DigitalBits blockchain. Excited to announce #DavidBeckham has become a Global Ambassador for #DigitalBits! Get ready to explore the world of #Blockchain, #NFTs and #Metaverse with Beckham. More details https://t.co/yafO7W2OuL Thread pic.twitter.com/n54BMeDsnE — DigitalBits (XDB) (@DigitalBitsOrg) March 24, 2022 Beckham said the NFT collections were an “opportunity to create new …

Blockchain technology is simple to understand at a basic level, existing as a shared database, where different devices distributed across the network must verify the entries posted. As a result, blockchain is most well-known for decentralization, anonymity and security, all of which are evident in the first cryptocurrency, Bitcoin (BTC). While many are quick to associate Bitcoin with blockchain, this is only one of the possible use cases for the technology. One of the most notable use cases right now is the music industry, where creators have gained new opportunities to connect with their fans directly, further eliminating the need …

Cointelegraph’s senior reporter, Rachel Wolfson visited South by Southwest (SXSW) — a ten-day annual technology, film and music festival based in Austin, Texas — to connect with, and interview, a melting pot of pioneers, luminaries, and enthusiasts from the crypto, blockchain and Web3 industries. Wolfson spoke to Darryl McDaniels — known culturally as DMC — founding member of the infamous New York hip-hop trio Run-D.M.C, about the group's illustrious discography, his views on the capitalistic-induced flaws within the traditional music industry, as well as his overarching vision in collaboration with blockchain project The Song That Owns Itself (STOI)) to advance …

Described by many users and outsiders as the Wild West, Web3 is open-source and decentralized, and it has been prompting many to look for ways to profit from its features, especially with the growing Metaverse. While some companies and investors are sorting out where to place their best bets, popular rapper and nonfungible token collector Snoop Dogg seems to have found his rhythm and is beating many to the market. The cannabis and NFT connoisseur announced he had joined the digitally native lifestyle and gaming platform FaZe Clan on March 7, with the intention of strengthening the cultural connection between …

TommyD is an award-winning music producer from Britain who has worked with Kanye West, Jay Z, Adele, Beyonce, Janet Jackson, Emeli Sande and many more. He got into blockchain in 2016 and “fell in love with the tech concepts and the underlying philosophy of decentralization.” But he admitted he didn’t see the right interception of the tech and music industries at the time. It was when NFTs gained their momentum when he realized the true potential this technology could bring to artists. In 2021, he co-founded Token||Traxx, an NFT marketplace for musicians. Tommy, you’ve got an impressive experience in the …

Web3 infrastructure platform Our Happy Company has announced their inaugural product, OurSong — a social commerce mobile application designed to enable digital creators to monetize their content and cultivate their communities via NFTs — will utilize Circle's established payment infrastructure to drive demand in the creator economy. Our Happy Company was incorporated in July 2018 by globally renowned musical artist John Legend — the company's Chief Impact Officer — alongside several pioneering tech entrepreneurs, including co-founder and CEO of KKCompany, Chris Lin, co-founder of Twitch, Kevin Lin, among others. The platform launched OurSong, its first product offering, in February to …

After two years and many COVID-19 restrictions finally subsiding, the world is welcoming the return of in-person theater, movies, comedy, music and sports. This has left some wondering what will happen to the legions of digital creatives who occupied and entertained us while normal life was at a standstill — and to the multibillion-dollar economy they inhabit. Will the world forget the platforms and artists they discovered during the pandemic now the doors of festivals, fashion shows and concerts are open to them again? Is the creator economy, which recent estimates suggest will exceed $100 billion this year, strong enough …

UkraineDAO, the decentralized autonomous organization created by Pussy Riot’s Nadya Tolokonnikova, Trippy Labs and PleasrDAO members, crowdfunded 2188 ETH, or $6.1 million, for a 1/1 Ukrainian flag NFT. Proceeds will go to nonprofit organizations in Ukraine that are helping those affected by the Russian invasion. The NFT sale was hosted as a PartyBid auction, allowing people to pool resources and bid collectively for fractionalized ownership of the digital Ukrainian flag. Contributors will receive ERC-20 tokens in the form of LOVE tokens depending on the donation amount. At the time of writing, the NFT has not been fractionalized and the funds …

Solana-based NFT marketplace Snowcrash has announced that Sony Music and Universal Music Group — the two largest music labels in the world — have officially partnered with the upcoming platform. The two music labels will release Bob Dylan and Miles Davis NFT collections later this year, ahead of wider integration with their rosters of artists. Jesse Dylan, who probably not coincidentally is Bob Dylan’s son, is the co-founder of the Snowcrash marketplace, which draws its namesake from Neal Stephenson’s 1992 sci-fi novel that also invented the term Metaverse. Bob Dylan is a major investment by both labels: UMG spent around …

According to data from DappRadar, the NFT portfolios belonging to Iconic rapper Snoop Dogg and popular entrepreneur Gary Vaynerchuck are worth a combined $95 million. Vaynerchuck’s wallet holds the lion's share of the value with $81.89 million at the time of writing. His holdings include multiple NFTs from top collections such as CryptoPunks (he owns a whopping 60 in total), the Bored Ape Yacht Club and World of Women. Snoop Dogg's is an avid NFT collector and his wallet also holds multiple CryptoPunks, Meebits and Fidenza NFTs, with his most expensive NFT CryptoPunk #3831 worth $2.57 million at current prices. …

On Wednesday, Warner Music Group announced it had entered into a partnership with fantasy-themed collectible card game developer Splinterlands. The two companies will collaborate and enable opportunities for WMG artists to create and develop play-to-earn, arcade-style blockchain games. Last month, WMG made its first entry into the nonfungible token, or NFT, metaverse realm in a partnership with The Sandbox with the goal of providing WMG artists another outlet with which to engage their fans. In a statement, Oana Ruxandra, chief digital officer and executive vice president of business development at WMG, said: “By partnering with Splinterlands to build custom tokenized …

A new class-action lawsuit demands a jury trial against A-list celebrities and social influencers for their alleged participation in a classic pump and dump scheme relating to SafeMoon tokens. SafeMoon, a Binance Smart Chain-native cryptocurrency, allegedly recruited a number of celebrities to lure investors in with misleading promotions. Some of the prominent names roped in by the class action include musicians such as Nick Carter, Soulja Boy, Lil Yachty and YouTubers Jake Paul and Ben Phillips. According to the lawsuit, SafeMoon and its subsidiaries mimicked real-life Ponzi schemes by misleading investors to purchase SafeMoon tokens under the pretext of unrealistic …