Cryptocurrencies are making gambling on the world’s most popular sport easier, sports authorities suggest. Asian soccer has seen a sharp decline in match-fixing over the last six years, according to the Asian Football Confederation (AFC) in a Reuters article dated Feb. 14. However, the illegal gambling which has historically driven match-fixing in the region has grown, partly due to the rise of cryptocurrencies as a payment method. Corruption and match-fixing down The AFC and its integrity partner, Swiss-based Sportradar, have been working together to tackle corruption in Asian Soccer since 2013. Prior to this, a handful of large global syndicates …

It seemed nobody cared about AR until Pokémon Go launched in 2016. All of the sudden, every headline was about how augmented reality could change the world. Sophisticated technologies like AR, virtual reality, and artificial intelligence need their own "Pokémon Go moment" to appeal to a mainstream audience. The tokenization of the assets is one such concept, and sports fans might be the first to get some hands-on experience with it. As Cointelegraph's Gareth Jenkinson noted in his analysis, "sports fans are notoriously passionate about the teams they support, and there is a massive market for everything from tickets to …

The Bitcoin (BTC) symbol will now appear on the shirt sleeve of Watford Football club players, and the team will also accept the cryptocurrency for merchandise purchases. The football club announced in a post on its website published on Sept. 12 that the famous Bitcoin “B” logo will be featured on the player’s uniforms as a result of the club’s partnership with Bitcoin betting platform Sportsbet.io. The team will also accept the leading cryptocurrency as a payment for its merchandise. A public awareness campaign According to the official post, the logo’s addition to the uniform is part of a wider …

English Premiere Leage football club Manchester City (Man City) has announced a partnership with South Korean blockchain football gaming startup Superbloke. Fans can support players through blockchain Under the partnership announced by Man City on Aug. 26, Superbloke incorporates the club’s players into its blockchain-powered soccer game FC Superstars enabling fans to support the athletes through online gaming. Following the partnership, Superbloke becomes Man City’s official blockchain-based Gacha partner in Korea, Japan and South East Asia, as the club announced. FC Superstars is an online collectible decentralized application (DApp) where users can create and grow football star tokens and hold …

On Aug. 2, English Premier League football club Leicester City FC announced the renewal of its partnership with multi-asset and cryptocurrency investment platform eToro. EToro’s second season with the Foxes The Foxes’ head of partnerships Harj Hir added: “Our relationship with eToro last season was a really positive one so we’re pleased to renew the partnership and continue our work with such an exciting, innovative industry leader. The global reach of eToro is huge and we hope to further strengthen our relations with them as we embark on our second season together in 2019/20.” Per the press release, “a landmark …

Everton Football Club of the British Premier League has signed a deal with the crypto-inclusive investment and trading platform eToro. Everton shared news of the partnership in an official announcement on Aug. 1. As per the report, eToro will now be Everton’s “Official Online Trading Partner”, which will offer advertising for the platform via its marketing assets and matches at home stadium Goodison Park. Everton’s commercial director Alan McTavish commented that he is “excited to see what can be achieved by bringing blockchain technology into the world of football.” The eToro Platform As stated in the announcement, eToro supports investments …

American professional football team the Miami Dolphins announced that Litecoin (LTC) is now the team’s official cryptocurrency, according to a press release on July 11. The Miami Dolphins and Litecoin have also partnered with Aliant Payments, a crypto merchant services and payment processing firm, to enable crypto payments for the team’s upcoming 50/50 raffle, which reportedly donates half of its revenue to charity. Cryptocurrency users will reportedly be able to buy raffle tickets with LTC and Bitcoin (BTC), and can do so online or via in-stadium kiosks at Hard Rock Stadium. LTC and BTC are cryptocurrencies with similar technical underpinnings. …

A crypto exchange has announced that it has renewed its sponsorship of an English Premier League football team for the second season running. CoinDeal says the extension of its deal with Wolverhampton Wanderers gives the company the chance to get its brand in front of football fans around the world. With its logo proudly displayed on the team’s kit, the company estimates that its branding appeared on more than 350 million TV screens from June 2018 to April 2019. The collaboration has also extended to advertising that highlights CoinDeal’s “fast verification procedures, security, multiple payment methods and top-flight support team.” …

This article has been updated to include Liverpool’s denial of the Tron partnership. Tron CEO Justin Sun said in a tweet on April 24 that the Tron Foundation, the firm behind the 11th biggest cryptocurrency Tron (TRON), will reportedly partner with British professional football club Liverpool. However, a Liverpool spokesperson reportedly told Decrypt Media that “Liverpool Football Club has confirmed that it does not have a partnership with Tron.” While Sun did not include any specific details about the nature of the upcoming partnership — which has since been denied — the tweet features a short video invitation from Liverpool …

A crypto exchange platform has established a sponsorship deal with an English Premier League football club and is celebrating after its 250,000th user registered with its service. CoinDeal’s partnership with Wolverhampton Wanderers has resulted in its branding featuring prominently on the team’s kit, and a promotional video released at the start of February has gone viral, attracting over 400,000 views on YouTube. The 37-second spot, partially filmed at the Wolves’ ground at Molineux Stadium, their home for 130 years, aims to highlight the fast verification, vast payment methods, attentive support team and absolute security that CoinDeal says it offers. CoinDeal …

Brazilian premier league soccer club Atletico Mineiro has launched a fan token dubbed “GaloCoin,” Cointelegraph Brazil reports Friday, Dec. 14. The GaloCoin is named after Atletico’s mascot, a rooster (“galo” in Portuguese). It is based on Footcoin — a platform that allows to launch utility tokens on the Ethereum blockchain. The GaloCoin is tied to the national fiat currency exchange rate and is equal to one Brazilian real. Atletico’s token will allow fans to purchase game tickets, official apparel, as well as participate in discount programs. To use the club’s cryptocurrency token, one has to buy at least 50 GaloCoins …

Soccer Legends Limited, a Hong Kong-based startup, is aiming to integrate blockchain technology into soccer, the most popular sport in the world. The project is designed to “bridge the gap between soccer superstars, youth talents and fans.” Soccer fans can use the 433 Token to support a future superstar, interact with the most famous players and to influence important soccer-related decisions. According to the company, Paul Scholes (Manchester United legend 11-times English Premier League champion) and Andriy Shevchenko (AC Milan legend, UEFA Champions League Top Scorer, Ballon d'Or winner and Ukraine’s head coach) have officially joined the project. They not …