There's a business opportunity gleaming in the Indian market, perfectly ripe for ecommerce disruption. According to a study by Morgan Stanley, online shopper penetration in India is set to increase from 9% in 2013 to 36% by 2020, primarily led by mobile users. The e-retail market in India is also expected to rise from US$5 billion in 2015 to over US$130 billion by 2025. It is in this expansive motion that Myntra is hoping to gain from the first-mover advantage by taking its website to a mobile app-only state. The Indian E-Commerce Giant is currently the third largest e-commerce website …