United States distributed ledger technology (DLT) provider Digital Asset Holdings has appointed a new permanent CEO after Blythe Masters quit the post last year, the company confirmed in a press release on March 19. Digital Asset, which Masters began running in 2015, specializes in building DLT-based solutions for various financial entities. Founded in 2014, the company remained with a temporary CEO — chairman of the firm’s board, AG Gangadhar — for three months after Masters confirmed her departure in December. Now, the slot will be filled by Yuval Rooz, Digital Asset’s co-founder, who previously worked as the company’s chief operating …

Bankers continue to come from traditional financial roles to Blockchain related projects. Leaving behind them a salary of up to seven figures shows a strong belief in the future of digital currencies. The lure of a young but quickly maturing marketplace is growing stronger. From somewhat ‘early adopters’ like former JP Morgan executive Blythe Masters - known for her prodigy climb and creating the modern credit default swap - became CEO of Digital Asset Holdings. Cointelegraph recently covered former Morgan Stanley’s top man venturing into cryptocurrency. One time Morgan Stanley CEO John Mack seeks to launch his own ICO for …