Programmatic advertising is big business — bringing in billions of dollars in revenue every year. Now, a decentralized marketplace is connecting publishers and brands over the blockchain, enabling them to make direct deals. Adshares says that its platform offers crucial advantages over mainstream rivals such as Google Ads, and crypto-focused alternatives including Coinzilla and Cointraffic. As well as delivering lower fees, its servers are decentralized — and innovative systems help to minimize the possibility of ad blocking, something that starves websites of revenue. A simple onboarding process makes it easy for all parties to start using its service, and the …
An oracle system has launched on Binance Smart Chain — enabling developers to create DApps and decentralized autonomous organizations that are fueled by real-world data. Bridge Oracle, which first made its debut on Tron, says the expansion of its easy-to-use infrastructure is a significant milestone. Now, a diverse range of data sources can be integrated into smart contracts — boosting their utility immeasurably. Data can be fetched using HTTP and HTTPS requests, or through the computational knowledge of WolframAlpha. Oracles can be used to generate random numbers, and this infrastructure also paves the way for enterprises to integrate blockchain technology …
A company that aims to change advertising through blockchain announced its decentralized application is now functional across several social networks, including Facebook, Instagram, Twitter and YouTube. The Atayen-owned Smart Advertising Transaction Token, known as SaTT, claims it upgrades the advertising transaction process thanks to blockchain while removing the high costs associated with launching a campaign, reducing payment delays for publishers that rely on ad revenue, and injecting some much-needed transparency into the industry with performance-based payments. At the same time, this helps remove from the process third parties that inflate costs for everyone, achieves automation and allows brands to assess …
In a now-deleted deleted profile, an anonymous Reddit user allegedly lost close to $500k on Sunday after sending wrapped Ether (wETH) directly into a wETH wrapping smart contract. wETH came into existence as a way for Ether (ETH) to conform to the ERC-20 token standard so that it can be traded directly with altcoins minted on the Ethereum blockchain. To wrap Ether, users first send ETH to the wETH smart contract address and receive an equivalent token in return. However, to unwrap wETH, users must either swap for ETH on a decentralized exchange like Uniswap (UNI), or call the withdrawal …
The Market Report with Cointelegraph is live right now. On this week’s show, Cointelegraph’s resident experts discuss what they believe are the top three most bullish coins one should take a closer look at. But first, market expert Marcel Pechman carefully examines the Bitcoin (BTC) and Ether (ETH) markets. Are the current market conditions bullish or bearish? What is the outlook for the next few months? Pechman is here to break it down. Next up: the main event. Join Cointelegraph analysts Benton Yaun, Jordan Finneseth and Sam Bourgi as each makes his case for the most bullish cryptocurrency right now. …