Seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen are the latest celebrities to reaffirm the growing adoption of the cryptocurrency industry. West Realm Shires Services, FTX Trading Limited and Blockfolio, three companies behind major global cryptocurrency exchange business FTX, announced Tuesday a long-term partnership with Brady and Bündchen. As part of the deal, the legendary football player and model will each take equity stakes in FTX Trading and will receive crypto. Brady will serve as an ambassador for FTX, while Bündchen will take on the role of FTX’s environmental and social initiatives advisor, working on initiatives to …
On Aug. 2, English Premier League football club Leicester City FC announced the renewal of its partnership with multi-asset and cryptocurrency investment platform eToro. EToro’s second season with the Foxes The Foxes’ head of partnerships Harj Hir added: “Our relationship with eToro last season was a really positive one so we’re pleased to renew the partnership and continue our work with such an exciting, innovative industry leader. The global reach of eToro is huge and we hope to further strengthen our relations with them as we embark on our second season together in 2019/20.” Per the press release, “a landmark …
World famous tennis player Serena Jameka Williams revealed in an Instagram post published on April 17 that in 2014, she launched her investment business Serena Ventures and silently invested in over 30 companies, including major cryptocurrency exchange Coinbase. According to the official website of Serena Ventures, the market cap of the portfolio is over $12 billion, and the diversity of the founders of the companies in which the firm invested is 60%. The website further notes that the fund is focused on early stage companies, encourages collaboration among portfolio companies and expands partnership opportunities. According to Wikipedia, Williams won four …
The inclusive crypto ecosystem has become home to numerous A-list celebrities over the years — primarily driven by the nonfungible tokens (NFT) hype of 2021. However, despite the prolonged bear market and an evident dip in cryptocurrency prices, celebrities continue to pour in support for the crypto market. Over the past year, celebrities have started exploring sub-ecosystems beyond NFTs, trying to diversify their presence across trading, gaming and other investment avenues. In this light, here’s an overview of some of the most influential celebrities that got into crypto over the past year and how well-prepared they are for the next …
Coinbase, the United States’ largest cryptocurrency exchange, announced that it facilitated one of the largest institutional Bitcoin (BTC) purchases in 2020. According to an official announcement, Coinbase was selected as the primary execution partner for MicroStrategy’s $425 million purchase of Bitcoin in September 2020. Brett Tejpaul, head of institutional sales at Coinbase, provided more details about the purchase as well as the company’s aim to facilitate institutional purchases in a Dec. 1 blog post. “Using our advanced execution capabilities, leading crypto prime brokerage platform, and OTC desk, we were able to buy a significant amount of Bitcoin on behalf of …