Food companies secure trademarks to enter metaverse

Published at: Oct. 18, 2022

A number of food companies have recently begun to position themselves within the Web3 ecosystem by filing trademark applications for the Metaverse, and nonfungible tokens (NFTs). 

Licensed trademark attorney Mike Kondoudis shared in a tweet that Kraft Foods Group had filed a trademark for its iconic hot dog-shaped Weinermobile on Oct. 12. The filing revealed that the brand plans to expand into NFTs, digital tokens, virtual goods, NFT marketplaces, virtual food, drink, and restaurants.

Kraft has applied to trademark the iconic Weinermobile!The October 12 filing claims plans for: NFTs + Digital Tokens NFT Marketplaces Virtual Foods + Drinks + Restaurants Online Stores for NFTs + Virtual Goods#NFT #NFTs #Metaverse #Web3 #Oscarmayer #Wienermobile pic.twitter.com/u5At9xxMIw

— Mike Kondoudis (@KondoudisLaw) October 17, 2022

The trademark application suggested that Kraft Foods Group also has plans to operate a virtual restaurant, as well as feature virtual goods for home delivery in both real and virtual worlds.

On Oct 6, the popular food brand and fast food chain, In-N-Out Burger filed a similar trademark application with plans to operate an online retail store featuring virtual goods, namely; food, beverages, and merchandise, associated with the brand, for use in online virtual worlds.

IN-N-OUT BURGERS has filed a new trademark application claiming plans for: NFTs + NFT-backed media Virtual foods + drinks Retail stores for virtual goods NFT + Digital token exchanges...and more#NFTs #Metaverse #Web3 #Burger #Innout pic.twitter.com/R52Ev7Sd6z

— Mike Kondoudis (@KondoudisLaw) October 11, 2022

According to the trademark application, In-N-Out Burger plans to provide, “temporary use of online non-downloadable software for users to access, transmit, exchange and establish ownership of virtual goods, blockchain tokens, nonfungible tokens, digital media, digital files, and digital assets in the field of food, beverages, restaurants, and merchandise.”

Related: McDonald’s starts to accept Bitcoin and Tether in Swiss town

On Oct. 10, Mike Kondoudis also reported that Del Monte Foods had filed 8 trademark applications for its underlying brands "Del Monte" and "The Del Monte Sheild," with plans to create NFTs, NFT-backed media, online virtual marketplaces, virtual restaurants, stores, foods, and drinks.

Del Monte Foods has filed 8 trademark applications for ▶️ DEL MONTE ▶️ The Del Monte ShieldThe applications claim plans for ✅ NFTs + NFT-backed media ✅ Online virtual marketplaces ✅ Virtual restaurants, stores, foods + drinks… and more!#NFTs #Metaverse #Web3 pic.twitter.com/ziyLB5zBCM

— Mike Kondoudis (@KondoudisLaw) October 10, 2022

The trademark application alsodisclosed that Del Monte Foods intends to expand into the Web3 software space. According to the application, the brand will produce “software for uploading, transmitting, publishing, storing, managing, verifying, authenticating, and communicating digital currency, crypto-collectibles, digital tokens, digital files, images, sound recordings, video recordings, virtual objects, and virtual products and services.”

In September, Cointelegraph reported that the number of U.S. trademarks filed related to cryptocurrencies, nonfungible tokens (NFTs), Web3, and the Metaverse has grown exponentially within the past year.

Tags
Adoption
Blockchain
Nft
Food
Law
Metaverse
Related Posts
Wear-to-earn NFTs target the billion-dollar fashion industry
The rise of the Metaverse and Web 3.0 are set to disrupt multiple sectors including the billion-dollar global fashion industry. As the world moves from physical to digital, traditional fashion design can transform into virtual wearables that can be leveraged in both augmented reality (AR) and in real life. Megan Kaspar, managing director at Magnetic Capital and member of Red DAO — a fashion-focused decentralized autonomous organization — told Cointelegraph she believes that digital fashion nonfungible tokens, or NFTs, will be the largest NFT category of Web 3.0: “Digital fashion NFTs include clothing, shoes, jewelry, accessories and more that can …
Adoption / Dec. 1, 2021
There is room for the Metaverse in 2022, but the virtual space is far from perfect
It is hard to resist the vision spun to us by Meta (formerly Facebook) and other virtual world platforms. A digital utopia that can transform lives in multiple ways — whether how we socialize, work or even stay healthy — is a hard one to refuse. This is especially true when considering that these platforms are being described as the biggest technological disruption to human life and a multi-trillion dollar opportunity for businesses. However, there is skepticism from some that this is all too good to be true — at least for now. The technological architecture that would allow this …
Adoption / April 9, 2022
Demystifying the business imperatives of the Metaverse
In a previous article, I discussed the evolution of Web3 economies and current volatility, focusing on the participatory nature of Web3, which is the foundational technology enabling the creator economy. The term “metaverse” — meta and universe — often describes the anticipated future iteration or evolution of the internet powered by Web3 technologies like blockchain and decentralized resource distribution and consumption principles. Although the focus has often been on metaverse modalities such as augmented reality (AR), virtual reality (VR), gaming, Second Life, avatars and so forth, in my view, these modalities represent an interesting evolution or shift from the digital …
Adoption / April 30, 2022
AI will help realize the true vision the Metaverse hopes to achieve
The metaverse space is moving rapidly in terms of hype and the volume of new projects being launched — so much so that the industry market size is projected to grow from $100.27 billion in 2022 to $1,527.55 billion by 2029. But how many of these new projects are even remotely capable of realizing the actual vision set out? We’re a long way from seeing a true metaverse Many of the metaverse projects that have been launched are in the world of gaming. However, more often than not, these projects simply consist of standard gaming features combined with virtual reality …
Adoption / July 10, 2022
KBW 2022: Digital property rights key to thriving Web3 economy — Animoca’s Yat Siu
Yat Siu, co-founder of Hong Kong-based venture firm Animoca Brands has argued that on-chain digital property rights are the main aspects of blockchain technology that will drive a more decentralized society. Speaking at Korean Blockchain Week 2022 (KBW), the Hong Kong entrepreneur noted that we’re all “digital dependents” and “data is the resource of metrics” that bring value to platforms like Apple, Google, and Facebook, Sui said: “The most powerful companies in the world today are not energy companies or resource companies, they’re tech companies and they're not powerful because they make software. They're powerful because they control our data.” …
Adoption / Aug. 9, 2022